About the RoleWe are seeking an experienced and results-driven Marketing Manager to lead comprehensive marketing strategies for our portfolio of Amazon brands. This role will oversee both on-Amazon advertising and off-Amazon traffic generation to maximize brand visibility, drive sales growth, and optimize ROI across multiple product lines. The ideal candidate is data-savvy, creative, and deeply familiar with the Amazon ecosystem, with a proven track record of scaling brands in competitive categories.
Key Responsibilities- Develop, execute, and optimize full-funnel Amazon advertising campaigns across all major ad types, including:- *Sponsored Products* (PPC campaigns for individual ASINs, focusing on keyword targeting, automatic and manual campaigns, bid optimization, and negative keywords)- *Sponsored Brands* (brand awareness and consideration campaigns, including headline ads, video ads, custom imagery, and storefront redirects)- *Sponsored Display* (retargeting and audience-based display ads both on and off Amazon, including product targeting, context targeting, and views remarketing)- *Amazon DSP* (programmatic demand-side platform for advanced audience targeting, including lifestyle segments, in-market audiences, and cross-device campaigns)- Additional formats such as Sponsored TV (streaming video ads), Amazon Stores promotions, and any emerging ad products (e.g., audio ads or interactive formats)
- Manage day-to-day campaign performance, including budgeting, ACoS/TACoS optimization, keyword research, competitive analysis, and reporting using Amazon Advertising Console, Seller Central dashboards, and third-party tools.
- Drive off-Amazon traffic to Amazon listings and brand stores through external channels, with a focus on high-ROI strategies such as:- Affiliate and influencer marketing programs- Social media advertising (Meta, TikTok, Pinterest, YouTube, etc.)- Google Ads and other search/display networks redirecting to Amazon- Email marketing, content partnerships, and PR initiatives
- Collaborate with creative teams to develop compelling ad assets (images, videos, copy) and optimize brand registry elements (A+ Content, Brand Stores, Posts).
- Analyze performance data to inform strategy, conduct A/B testing, and provide regular reports on key metrics (sales, impressions, clicks, conversions, ROAS).
- Stay ahead of Amazon policy changes, algorithm updates, and industry trends to ensure compliant and cutting-edge campaigns.
Required Qualifications- 5+ years of hands-on experience managing Amazon advertising campaigns at scale (minimum $500K+ annual ad spend preferred)- Proven expertise in Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP- Strong analytical skills with proficiency in tools like Helium 10, Jungle Scout, Pacvue, Perpetua, or similar- Experience optimizing for profitability metrics (ACoS, TACoS, ROAS) and scaling brands in competitive categories- Excellent communication skills and ability to work cross-functionally with sales, operations, and creative teams
Preferred Experience- Direct experience driving off-Amazon traffic, particularly through platforms like *Levanta* (for creator/affiliate partnerships) and other influencer networks (e.g., Aspire, Grin, CreatorIQ, Amazon Influencer Program, or TikTok Shop integrations)- Background in multi-brand portfolio management or agency-side Amazon marketing- Familiarity with Amazon Attribution, external analytics tools (Google Analytics, Triple Whale), or advanced audience building
If you're passionate about Amazon growth strategies and have a track record of delivering measurable results, we'd love to hear from you! This is a full-time role with competitive compensation, remote flexibility, and significant growth potential.